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Jonathan Wiesel, Principal
Jonathan was a founder and operator of California’s Royal Gorge Cross Country Ski Resort, the largest privately run Nordic area in the world. He learned the hospitality and outdoor recreation business from the ground up, including guest relations and marketing.
Since creating Nordic Group International in 1981, he has been involved with more than 160 trails-related projects – cross-country ski areas, real estate developments, guest ranches, and downhill resorts – across North America.
Jonathan is a Founder and Director Emeritus of Cross Country Ski Areas Association. He’s also a cross-country ski and snowshoe instructor/guide and a travel consultant.
Areas of expertise
- Marketing, including marketing plans, media relations, and web sites
- Feasibility studies
- Guest ranches
- Operations assessments
- Trail design
- Programs
- Revenue generation
- Public presentations
- Writing (articles, brochure and web site copy, etc.)
- Travel planning
Professional history
- Rental manager, The Ski Hut, Berkeley, California
- Vice President/co-owner, Royal Gorge Cross Country Ski Resort, California
- Ski business seminar organizer/speaker for ski area operators and suppliers as well as government agencies in the U.S. and Canada
- Winter guide, Off The Beaten Path, Montana
- Author, editor, and freelance writer
- Marketing consultant to Nordic ski operations, four-season resorts, guest ranches, and ski industry suppliers
- Principal, Nordic Group International
Publications
Jonathan has written more than 600 print and online articles, primarily on winter recreation and guest ranches, for both consumer and trade publications. He’s the author of Cross-Country Ski Vacations and Cross-Country Ski Areas Operations Survey as well as the co-author of Cross Country Close to Home: A Ski Area Development Manual.
Education
- B.A., History, Dartmouth College, New Hampshire
- Graduate Studies, History, Claremont Colleges, California
- Graduate, U.S. Forest Service Avalanche School, Reno, Nevada
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